We do not insist, but prefer a one-concept approach.
During our design process, we examine a client, its brand and business from different angles, study many aspects. We come up with plenty of ideas, make a lot of sketches and preliminary designs. Finally, we arrive at a single idea of design that we consider the best design solution for the brand.
There is always only one best solution, and knowing it, you cannot create something better. If we have to make more concepts, you receive one or two more water-down, less effective options. Consequently, you and we spend more time, and the price is higher with no positive effects. Furthermore, having several concepts, you have to choose like an art director. We do not shift our responsibility for design onto you. You are a professional in your field, let us be your design experts.
